Saturday, January 27, 2007

Class War?

I used to hate Dunkin Donuts ads. The main reason was because it portrayed it's customer's as schmos -

Some dumb looking guy acts dumb because he wants some coffee or a donut:

But then they came out with some funny commercials about regular people in regular situations, usually singing funny songs by one of my all-time favorite bands, They Might Be Giants.

Nice work, D&D's. Not only have you de-schmo-ed your commercials, you clevered them up and got a great band some new fans and a few bucks.

Then our friends at Dunkin Donuts had to fire the first shots of a class war with this:

Why do we have to fight? Why do we have to hate people who like different things than we do? Why do we have to revel in our ignorance? More importantly to me, why Giants, do you have to help spread the hate with such a catchy song?

Don't get me wrong, I think this is damn funny. But even racist, sexist, and French jokes can be funny, but that doesn't make it right.

I say, if you don't like Starbucks and the Italian names for sizes, then don't go there. But you could also ask for a large, in English, and you'd get it. But don't be surprised if they roll their eyes after you mumble under your breath about speaking American.

Furthermore, if you don't like Dunkin Donuts and your definition of a regular is different than theirs, then don't go there.

Better yet, go to an independent coffee house, and soon, before these two corporate behemoths make them extinct.


CleggoMyEggo said...

I love the Fratalian commercial. In fact, I consider it the best commercial I have ever seen, except for that Toyota Tacoma spot where the Lock Ness monster eats the truck....killer.

Anyway, I say fuck Starbucks and their salty coffee. I am a blue collar guy who works for white collar clients who still likes his coffee blue collar. And dunkin Donuts gives that to me. You won't see Joe Plumber or Jim Carpenter walkin in to no Starbucks and ordering a tall coffee and not being pissed when he actually gets the smallest cup they offer.

If Starbucks was such a superior brand then why can't they put the milk and sugar in it for me? Is that too much in your busy day of filling coffee cups? I say D&D took a little TOO long to call out this elitist coffee chain.

But at the end of the day, Regular John is right, support your local coffee shops. You may even be able to find on next to your local liquor store!

johnc said...

Firstly, I want to congratulate Cleggomyeggo for the BEST ‘completely wrong’ comment ever posted on this site.

Secondly, I actually do like the commercial, and the Tacoma commercial. The problem is that D&D is being so confrontational. And not in a ‘we’re so awesome, you’re not’ way, but in a ‘we’re not smart enough to say foreign words’ way. It lessens us all.

And why does anyone have to “call out” anyone? You wouldn’t want me to call you out as pretending to be blue collar.

Like, if you were to fill out a survey, sitting in front of your FORTY THOUSAND DOLLAR COMPUTER system, in your TWO THOUSAND DOLLAR office chair, trying to figure out a new and dynamic way to incorporate CORPORATE LOGOs into a SALES and MARKETING VIDEO. You’re saying that you wouldn’t check the ENTERTAINMENT/MEDIA/ARTS selection? Instead you would check what? CONSTRUCTION WORKER? BIG RIG DRIVER? ASSEMBLY LINE WORKER? FIREFIGHTER?

Forget Punk Rock Starter Kit… I need to start selling a Blue Collar Starter Kit. Oh, wait, it seems like Dunkin’ Donuts is already selling that.

Lastly, before you get all sensitive, I’m not angry and don’t you be. This whole post was totally CleggThis inspired. It took everything I had not to write “Awful” at the end of it.

P.S. I called my wife from the Shaw's tonight to find out if it was okay to get the Rosemary Foccaccia Bread instead of just plain crusty French.